Private cocktail hour
Elevated hospitality on the mezzanine. Drinks, hors d'oeuvres, and networking with industry leaders — no stage, no name badges in the way.
The main event
A live creative battle.
Real brief. Real clock.
Real AI.
MAKE.EXE is Huge's live creative competition: multidisciplinary teams use AI to transform a mystery brief into bold storytelling concepts in real time, in front of the clients who wrote it and a jury that scores it on the spot.
The first edition ran in Los Angeles in October 2025 — Huge creatives and design students answering surprise briefs from clients, round after round, with the tools of the moment. Huge calls it the start of the esports era for creative design. New York is the second edition, and the reason you're reading this.
- 4battle rounds
- 4mystery briefs, answered live
- 15+GenAI & design tools in play
- 1jury of clients and creators
Photographs: Huge, MAKE.EXE 2025
Your evening
One hour before the doors.
A room of thirty.
The VIP hour is small on purpose: the people who run Huge, the creatives about to compete, and a handful of guests DDX has chosen. Then everyone walks downstairs for the battle.
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4:30 PM
VIP hour on the mezzanine
Curated drinks, passed hors d'oeuvres, and a tour of the space before it fills. A brief welcome from Josh Campo, CEO of Huge.
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~5:00 PM
The creatives, and one question
Huge's Chief Creative Officer introduces the team about to go on the clock — professionals and students alike — and puts one question to the room: what will shape brand and customer experience in the next twelve months? Unfiltered conversation follows, with Josh Campo and Eric Vienna, Group Creative Director, on how MAKE.EXE started and what an AI-native studio actually looks like.
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5:30 PM
Doors open downstairs
The main MAKE.EXE audience arrives. You keep your drink and your head start.
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6:00 PM
The clock starts
The mystery brief is revealed and the competition begins, with live judging. Stay as long as you like.
Behind-the-scenes access
See the setup, meet the teams before the brief drops, and understand how a mystery brief becomes finished work in a matter of hours.
Huge, in the room
Josh Campo, CEO, with Huge's Chief Client Officer, Chief Creative Officer, Chief Technology Officer and Chief Growth Officer. Candid conversation, not a keynote.
The guest list
Twenty-five seats.
One of them is yours.
Huge is hosting; DDX is curating the room. The VIP hour is capped at 25–30 guests — leaders in brand, product, design and technology who would rather see the work made than hear about it afterwards. RSVP below and we'll confirm your seat by email.
Hosted byHuge · hugeinc.com
Guests curated byDDX · ddxconference.com
VenueSHiFT Midtown, 330 W 38th St
RSVP
Accept your invitation.
Five fields, no ticket to buy. We confirm every seat personally, so use the email you actually read.
You're on the list
See you on the mezzanine, you.
We'll confirm your seat to shortly. Doors for the VIP hour open at 4:30 PM on Tuesday, October 6 at SHiFT Midtown, 330 W 38th St — the main event follows at 6.
- Tue 6 Oct · 4:30 – 5:30 PM MAKE.EXE VIP Access Huge × DDX SHiFT Midtown, 330 W 38th St, New York Add to calendar
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